Just one more show…..


Watching TV series and movies have become something typical in people’s lives. People watch it for many different reasons. Some for entertainment and others to help pass the time. My group and I have decided to tackle the issue that we believe is becoming a threat to everyone. Does viewing television programs distract people from their regular exercises? We believe that it does. People make an excuse that they do not have time to exercise or is just too busy. However when it comes to their favorite TV show that they have been waiting for ages (Chua 2015). They have all the time in the world to accommodate it.

So for this blog post I had conducted an interview with one of my friend to see if our hypothesis is valid.

Individual: Female, age between 18-25

In a typical week, how much time do you spend watching TV or film?

Normally in a week I would watch more than 6 hours of shows. This week however was a bit more because recently I just got hooked on Game Of Thrones, Haha.

In a typical week, how much time do you spend exercising?

Around two to four hours. This week I actually worked out more because I had more activities to do this week.

 What types of exercise do you take part in?

DANCING! Love it! Currently I am learning hip hop and break dancing here in Wollongong. It works for me as I don’t feel like the time passes when I dance and I works up a good sweat.

What factors affect your decision to watch (or not watch) TV? Please choose all that apply.

I would watch shows when I am either bored or if it is just entertaining. However I am working and studying as well so my time is already really limited.

Would you rather watch a show or go exercise? (Bonus Question)

Personally I would rather exercise because I feel good after I exercise. I can always come back and watch my shows later. I also exercise with my fiends so they help motivate me to work out with them. When I work out with them time flies and I enjoy it!


From the interview it shows that TV shows and movies does not influence her that greatly in her weekly workout sessions. From just this interview it would have proven our hypothesis wrong but that is why we would need a bigger scope. Just by limiting this question to just a few people can throw the whole research. Overall from the interview it has help give me a base understanding on what are some of the answers we would be getting from our survey. So are peoples exercises routines affected by TV and Movies? The survey is at the bottom of the post. Help fill it up and contribute to our research!

Things You Should Know #TYSK


Chua, C, 2015, Top 10 Reasons You Should Stop Watching TV, Personalexcellence.co, http://personalexcellence.co/blog/top-10-reasons-you-should-stop-watching-tv/

https://www.surveymonkey.com/r/ZGG2BDS (Original Questions)


So how many partners do you have?


After surfing the web and going through which article would be interesting to critique about. I came by this post on The Huffington Post (2015) title New Study Says Art School Students Have More Sex. The purpose of this article is basically trying to say that students studying in arts have a higher chance of having sex rather than those studying computer science and dentistry. Their survey was based upon 11,549 students. As a results they have concluded that majority of those who did not have sex came from people who studied computer science and followed by Physics and so on. The survey had also showed that by the time students are midway in their higher education they would have an average of 8.2 partners.

Now comes the critique part. First a little detail about the author. Harry Shukman had graduated from Cambridge with Arabic and French (Shukman, 2015), he is also an editor for Tab Cambridge (Uk.linkedin.com, 2010). With the data that has been posted we can see that this a quantitative research. After reading more about the article I begin to see that the purpose is slightly different then its original purpose. As at the end of the post they write that even though art people do have a higher chance in getting sex. Those in the profession of computer science and engineering have a higher pay than those of arts. I feel that the purpose of this article is not clearly stated as its content is not just about one issue.

The target audience for this post would be to the general public. Why do I say this is because this article is more of a general information and it does not battle on issues that others can consider useful. Even on how the post was posted. They use the word “unsurprisingly” when they were conducting this research. In other words the audience reaction towards this news would not be very shocking.

The method they use is another issue to be discussed. Although they have a large amount of people to participate in this survey they have failed to state where did they get these participants. Following an assumption this survey is based on British people. To make their research better they should try conducting these survey at different countries as well. So that the data collected would not be bias on just one location. They should also help state where they did their research for example at a University or at a high school. These small details helps create a stronger base for the research to become more credible. Also another issue I noticed was that the number of average partners they would have is 8.2. How can it be 8.2? Does that mean one of the partner is 0.2 of a person?

As a conclusion I think that more effort could have been placed into this research. Instead of New Study Says Art School Students Have More Sex they could restructure the research that can be more concerning to the audience.

Things You Should Know #TYSK


Uk.linkedin.com, (2010). Harry Shukman | LinkedIn. https://uk.linkedin.com/in/hshukman.

Shukman, H. (2015). Leeds is the best night out in the country. http://tab.co.uk/2015/03/31/leeds-is-the-best-night-out-in-the-country/.

The Huffington Post, (2015). Apparently Art School Students Have More Sex. http://www.huffingtonpost.com/2015/04/03/art-school-sex_n_7001798.html.

What’s the big deal with Ethics?


Let’s get to the core on what is ethics in the first place. Ethics are a set of moral principles that has been widely accepted on, in other words what is right or wrong. Some examples of widely accepted ethics are keeping promises or killing someone is bad, but what are some of the ethics in research. For starters in the Australian Code for the Responsible Conduct of Research one of many ethics are

  • Research done must be honest
  • People, animals and the environment that was used in the research must be respected
  • Good management of public resources used in the research
  • Appropriate acknowledgement of others that helped in the research
  • Having responsibility in the information of the research results

After saying what is ethics. Now comes why it is important in research. First of it is the better thing to do. Rather than to create unnecessary problems for you research. If your research had been done unethically there are many downfalls towards it. People would not be willing to participate into your research because they feel that what you are researching about is not ethical. This may also damage your name as a researcher. People remember the bad stuff of what others have done rather than the good things. This may affect you from doing any future researches and even affect your credibility in what you publish.

For example of a research that had been done that questions it’s ethics would be the Stanford Prison Experiment. The purpose of the experiment was to see how participants would react when they are placed in a simulated prison environment. The research had shown that within a few hours the participants had really been immersed in their situation and even shown lots of stress, humiliation and some even thought they were actual criminals in an actual prison. All though the experiment was supposed to last for 14 days.  Zimbardo (main researcher) ended the experiment on the 6 day. This research had many people criticize on as people felt that the participants were not fully informed on what may happen to them. That includes how much humiliation they would get or how much stress would be put on to them. To Zimbardo’s defense even he was unaware of how the participants would react to the experiment.

Another scenario that questioned the ethics of the research was Facebook’s Emotional Manipulation Study. During this research Facebook had studied thousands of users without their consent. Not only that they also manipulated their news feed. The reason being is so that they could research user’s emotional behavior. In my opinion Facebook should not have done that because people are sensitive towards their privacy. Having their consent would be important as I gives the users the option to decline their research offer. If they are afraid that giving the consent may change the accuracy of the data being collected they could as for the user’s last year information feed. That way it is not tampered with and still reusable for their research. As a conclusion research done should have ethical practices. It is not only protecting those who partake in the research but also encourages other people to follow this practice and teach people more about ethical behavior.






Research, Research and Oh wait Research!

I did my research for this week’s blog post requirement and by research I mean look at what everyone else has post, STILL COUNTS AS RESEARCH! Although I may need to browse a bit more hopefully I am on the right track.

I would be analyzing a little more on Nielsen, The Australian online landscape review. Firstly who is Nielsen? It is a research company that specializes in studying consumer trends and habits. Their research is also based on 100 different countries. The main goal of the company is to help businesses have the latest information so that they will be able to grow profitably (Consumer, R. 2015).

For this research Nielsen is focusing on how much time consumers spend online and which products or sites are most popular to the consumers. The data that they have collected has a very specific and in-depth collection. It ranges from time spent on the internet to which gender and which are group uses what website. Very detailed, very specific.

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(Image sourse: http://www.nielsen.com/content/dam/nielsenglobal/au/docs/reports/online-landscape-review/nielsen-landscape-review-august-2014.pdf) Page 2

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(Image sourse: http://www.nielsen.com/content/dam/nielsenglobal/au/docs/reports/online-landscape-review/nielsen-landscape-review-august-2014.pdf) Page 5

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(Image sourse: http://www.nielsen.com/content/dam/nielsenglobal/au/docs/reports/online-landscape-review/nielsen-landscape-review-august-2014.pdf) Page 8

The audience that would be interested in these data would be business that are interested in advertising their new product. Would come to this site and get data on which social media platform attracts the most people. According to this research it would be Facebook (Nielsen, The Australian online landscape review, Page 5). Journalist could also use the data that has been gather to make on article on “more people are going to the digital age and soon the old media would cease to exist”. Or other researchers that are researching on this topic can compare their data to see if it is accurate.

From this you can also see that this research is a quantitative research as it is heavily focused on numbers. However in this research there is something that is lacking and it is how they obtained their data. True they have given some amazing numbers and a lot of detail but how did they get the information? Did they do an online survey? Did they go and interview people to get the results? Was the information gathered via questionnaire? Nielsen is recognized for its mass research on trends and consumer behaviors but it is always important to show evidence in the research gathered. As it shows credibility and reliability.

How Nielsen arrange their data first started out with it having a general sense of what they have gathered and comes to a more specific information where they talk about the top ten sites for that topic, followed by age groups and ending it with which gender uses which site more. As a conclusion how they have presented their findings were excellent as it contain detailed information and the data was organized in straight forward way.

Things You Should Know #TYSK


Consumer, R. (2015). About Us | What Consumers Watch and Buy | Nielsen. [online] Nielsen.com. Available at: http://www.nielsen.com/au/en/about-us.html [Accessed 22 Mar. 2015].

Click to access nielsen-landscape-review-august-2014.pdf

Sir Terry Pratchett, Loved Author, Alzheimer’s, Never Forgotten and Media Research #TYSK (Things You Should Know)


This subject has made my mind go nuts on what to do but hopefully I get it right. Recently there has been news popping about Sir Terry Pratchett, I personally found him on 9gag (here is the link http://9gag.com/gag/aNZpG0G/rip-terry-pratchett-1948-2015-we-re-gonna-miss-you) but it got me thinking. Who is he? What happen to him? So I did a bit of digging and found out. He is a famous author of a well know book series called “Discworld”. What happen to him was that due to him having Alzheimer’s, he had recently passed away at the age of 66 (Lea, R. and Davies, C. 2015). To be honest I have never hear of him before but because of the media circulating this news around. I went and find out myself.2000

Which brings me back to what media research is all about. Basically it’s trying to discover something new (Roger D. 2013). As long as you can question it, you can investigate and find out more about it. Just like how I became curious about Terry Pratchett. We may not notice it but we do research on a daily basis. Simply because we have so many choices in life (Berger 2014, p. 14) that we want to make sure what we choose would be right. Most of the time. Also another part of doing a media research is to find out what people are interested in. Such as what do they listen too or what do they prefer to watch or even analysis the current pop trend.

Berger explains on some of the few methods people uses to do their research. A person’s research can be based upon everyday or scholarly research. Everyday research is use for more of a casual and flexible thinking. While scholarly is more to the theoretical side and more to logic. (Berger 2014, p. 18) There are also other options such as quantitative and qualitative. Normally I get these too mixed up so let’s make it simple.

Quantitative Focus on numbers Data that can be measured
Qualitative Descriptive Data can be observed but not measured

However the core of doing your research you must make a few things clear to yourself so that you would know which method would work for you. These few steps can help your research have a stronger foundation.

  • Know the purpose of your research
  • What content do you want to gather
  • Are the authors you are getting from credible
  • Who are your targeted audience for this research
  • Where do you stand in your topic or your positioning in your research
  • Where did you get your sources and evidence
  • Organized what you want to do with your findings
  • Finally don’t forget to draw a conclusion, analyse your findings and compare with your original purpose

Finally the aspect of media which I would like to research more on is how marketing and advertising methods are changing and becoming more interactive with the audience rather then it being a stagnate advertisement. As a tribute to Sir Terry Pratchett here is one of his most famous quotes.



Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32

Lea, R. and Davies, C. (2015). Terry Pratchett, Discworld series author, dies aged 66. [online] the Guardian. Available at: http://www.theguardian.com/books/2015/mar/12/terry-pratchett-author-of-the-discworld-series-dies-aged-66 [Accessed 14 Mar. 2015].

Quote image. http://meetville.com/quotes/tag/fantasy/page65

Roger D. (2013). Wimmer – Wimmer Research – Introduction to Mass Media Research. [online] Available at: http://www.rogerwimmer.com/wrmediaresearch.htm [Accessed 14 Mar. 2015].